Careers at Bellroy
Product Copywriter

IN A NUTSHELL

At Bellroy, we geek out (unashamedly) on performance and technology, but balance it out by looking deeply into the beauty of design, the good in humanity and what the surf is doing. We consider art and science equally in our design process, and we don’t discriminate between work and play – because we believe that when you’re mad-keen on what you do, they aren’t mutually exclusive. We have a growing range of products, with deep design thinking and meticulous craftsmanship behind them. And we need a copywriter to help us tell our customers what’s so great about them.

As our copywriter, you would work with the brand’s product designers, UX team and Brand Communications Director to craft product copy for our website, convince browsers to click on a collection page, and recognise opportunities to make the micro copy work harder. You would practice your perspectives to put yourself in our customers’ shoes, and speak directly to them about the things they need. And you’d work with our UX, marketing and creative teams on product release activities, design articles, social media content, product buying guides and more.

If you’re a curious being with an inner product design geek brain and a commanding way with words, we’d love to hear from you.

YOU COULD BE THE ONE, IF...

  • You are a junior to mid-weight copywriter with at least 1–2 years copywriting experience.
  • You are an inspiring communicator who knows the difference between a good sentence, and a great one.
  • You know just what it means to make every. single. word. count.
  • You feel comfortable ‘in the weeds’ – fine-tuning details, noticing missteps and recognising opportunities for experimentation and optimisation.
  • Your understanding of SEO and UX practices are solid. Your understanding of human behaviour, deep. And your motivation to find the phrase no other brand has used before, strong as hell.
  • You ask questions. A lot of questions. You aren’t afraid to ask “why?” as many times as it takes to get to the heart of things.
  • As you’ll be writing about carry products – and the world that surrounds it – experience with carry and softgoods would hold you (pardon the pun) in good stead.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

  • Written an info pack for a new product we’re launching – including copy for bellroy.com, Amazon and The Iconic, while considering SEO value of page titles and meta descriptions – and then shared it with the content team for translation
  • Reviewed and approved search ad copy for the digital marketing team
  • Worked with the social media team to create a design deep dive video with the product designers
  • Mapped out a guide for the website, to help customers choose the right sling for them (because we have many!)
  • Joined a Friday afternoon creative team brainstorm for an upcoming campaign, in which you embrace the all-in, throw-it-out-there, ‘no idea is a bad idea’ environment
  • Re-written an old product page to reposition it with the current range of products in mind
  • Initiated an A/B test on the language we use in our checkout
  • Had a chat with our product design team, to get a solid understanding of a new product’s USP and target customer, before starting to write about it
  • Internally questioned the temptation of using superlatives to describe a product, and worked hard to find some tangible proof points to get the message across instead.

WHY WORK FOR BELLROY?

As a B Corp, we believe business can be used as a force for good. We constantly pursue better ways to source our leathers, make our products last as long as possible, aid animal welfare and reduce our impact on the environment. For our crew – from Bells Beach to Collingwood and all across the globe – we offer the tools and freedom to do the best work (with a pow-wow, power-nap or exercise break if it helps). And we constantly remind ourselves to commit to causes, collaborations and communities we believe will help the world flourish.

We are constantly looking for better ways to do… well, everything. Want to join us?

LOCATION AND HOURS

This role is full-time and based in our Collingwood office in Melbourne, Australia.

Start Day: We're ready when you are!


NUESTRA MISIÓN

Crear soluciones útiles para transportar objetos.
Usar la empresa como una fuerza positiva.
Ayudar a que el mundo y nuestro equipo prosperen.

Nuestras oficinas

Bellroy' es una fusión de nuestras dos casa: Bells Beach y Fitzroy. Bells Beach es el toque relajado y natural que le brinda equilibrio al estilo creativo y urbano de Fitzroy. La ciudad y el mar, la inspiración y la aventura. Juntos logran el equilibrio ideal.

Bells Beach

Nuestra sede en la playa está ubicada detrás de un acantilado que preside una de las costas australianas favoritas de los amantes del surf. Aquí se encuentra el laboratorio de creación en el que experimentan los diseñadores de producto, y nuestro departamento de ventas consume incalculables cantidades de espresso y de banda ancha en Skype. La vida aquí es más tranquila que la de nuestros vecinos urbanos de Fitzroy, y apreciamos el ambiente de concentración que fomenta. Si quieres salir a picar algo, hay una cafetería justo al lado, y nuestro surf break de las 11 am nos ayuda a despejar la mente con la brisa marina.

Fitzroy

Nuestro espacio de Fitzroy está inmerso en medio del centro creativo de Melbourne. Aquí es donde nuestro equipo de marketing, de ingeniería, creativo y de operaciones desarrollan campañas y garantizan que cada Bellroy se envíe de forma segura a todo el mundo. Al salir del espacio, encontrarás calles llenas de energía (y el mejor local de ramen de este lado de Tokio).

A distancia

Fuera de nuestras dos oficinas principales, tenemos a un equipo que trabaja a distancia, desde Australia occidental, Asia, Europa y EE. UU. El carácter global forma parte de la esencia de Bellroy, nos mantiene conectados, y nos permite entender la vida desde diferentes puntos de vista. Si dispones de acceso estable a internet, y de la disposición para formar parte de un equipo al que no verás cara a cara a diario, quizás te gustaría formar parte de nuestro equipo internacional en continuo crecimiento.

Our team image

Nuestro equipo

La autenticidad de Bellroy recae en la diversidad de su equipo. Somos una amalgama de pensadores y realizadores, provenientes de 25 países diferentes (y en aumento). Cada quien tiene su fuerte y al sumarlos, alcanzamos nuestros objetivos principales: crear soluciones útiles para transportar objetos, usar la empresa como una fuerza positiva y ayudar a que el mundo y nuestro equipo prosperen.

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