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Retail Marketing Manager


At Bellroy, we put our heart, soul and countless design hours into helping the world carry better. We make great products that delight people in their everyday lives and getting our products under people’s noses in a physical retail space is key to making this mission a success.

Our products are sold in over 1,000 retailers in more than 15 countries and we are focused on remodelling, adapting and optimizing our merchandising strategy to leverage emerging growth trends in a post-2020 physical retail landscape. We’re on the search for a Retail Marketing Manager who can help spur our in-store conversions and drive sell-through.

Reporting to our VP of Global Wholesale, you’ll be our go-to person for Retail Merchandising. You’ll need to have a deep understanding of consumer behavior and insight into what retailers require to increase sales on their floor. You’ll be willing to roll-up your sleeves and liaise closely with our Creative team to help deliver marketing assets to the salesforce, while developing best-in-class in-store fixtures and POP displays.

You’ll also have the delicate responsibility of balancing Bellroy’s brand ideals and creative vision with the important commercial and visual requirements of specialty retailers.

Bring us your creativity, excellent communication skills and uncanny ability to understand consumers; in return we’ll provide you with world-class partners to work with and an award winning workplace culture filled with staff constantly on the search for better ways to do well… everything.

We believe in working to make the world a better place and as a certified B Corp, we’re innovating to improve the sustainability of our materials to reduce our impact on the environment and make sure our products last as long as possible. If that sounds good, keep reading.


  • Collaborated with our creative team to produce a new activation campaign for in-store fixtures in Hudson Bay Corporation (Canada) or Loft (Japan)
  • Visited the stores of a few of our leading U.S. specialty retailers like Nordstrom or L.L. Bean
  • Spent some time in independent retail stores across various channels of distribution (fashion, outdoor lifestyle, and gift)
  • Worked with our creative team to develop a comprehensive merchandising guide for our wholesale sales team to share with retailers and global distributors
  • Liaised with external suppliers to produce in-store fixtures and POP displays for our wholesale team
  • Got your geek on, reading "Why We Buy: The Science of Shopping" to brush up on your customer modeling
  • Conducted a retrospective with the team on what worked and what could be improved next time
  • Gushed over a new store opening and shared your thoughts on why with the rest of the team
  • Liaised with creative and design teams by bringing feedback from the retail floor in order to execute product packaging solutions that work well in retail environments across multiple channels of distribution
  • Helped with the distribution of digital marketing assets to the sales force including fact sheets, pitch decks, and trade show invites
  • Supported a national or regional trade show through visual merchandising and booth space planning
  • Worked with our Social Media Manager to share content from store visits for our retailer instagram


  • 5-8 years working with a wholesale brand in a retail marketing or merchandising role
  • An understanding of what global retailers need to drive sales of brands on their floor and the ability to bring in-store fixtures to life
  • Experience with marketing activation campaigns and an understanding of the GTM calendar timelines that are customary for a wholesale brand selling to retailers
  • Strong project management skills and the ability to multi-task across various internal departments to execute in-store merchandising solutions
  • The ability to understand and then implement our Creative Team’s vision with display suppliers to produce fixtures for specific retail environments (department stores, big box retailers, specialty clothing stores, etc)
  • Clear communication skills, including the ability to help others understand a project’s objectives
  • An understanding of Photoshop, InDesign and Illustrator are a plus
  • A degree in fashion merchandising or marketing, as well as experience working in a multinational company are a plus
  • The desire to learn and continue developing your skills


Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We do good by making great products that delight people in their everyday lives; by innovating ways to help our staff love their work and grow as people; and by donating a portion of our revenue to some of the world’s most effective charities. We have a beautiful office space in Fitzroy (and another smaller one in Bells Beach), and we are constantly looking for better ways to do… well, everything. Want to help us?


This role is a full-time remote role based in the US. We’ve got a distributed workforce, with a growing crew who call the Americas home, you’ll also work closely with our HQ in Melbourne, Australia. We ask that our remote people are available to overlap Melbourne office hours a few hours a day.

Fecha de inicio: We're ready when you are!

Retail Marketing Manager


Crear soluciones útiles para transportar objetos.
Usar la empresa como una fuerza positiva.
Ayudar a que el mundo y nuestro equipo prosperen.

Nuestras oficinas

'Bellroy' es una fusión de nuestras dos casa: Bells Beach y Fitzroy. Bells Beach es el toque relajado y natural que le brinda equilibrio al estilo creativo y urbano de Fitzroy. La ciudad y el mar, la inspiración y la aventura. Juntos logran el equilibrio ideal.

Bells Beach

Nuestra sede en la playa está ubicada detrás de un acantilado que preside una de las costas australianas favoritas de los amantes del surf. Aquí se encuentra el laboratorio de creación en el que experimentan los diseñadores de producto, y nuestro departamento de ventas consume incalculables cantidades de espresso y de banda ancha en Skype. La vida aquí es más tranquila que la de nuestros vecinos urbanos de Fitzroy, y apreciamos el ambiente de concentración que fomenta. Si quieres salir a picar algo, hay una cafetería justo al lado, y nuestro surf break de las 11 am nos ayuda a despejar la mente con la brisa marina.


Nuestra oficina en Fitzroy se encuentra sumergida en medio del hervidero creativo de Melbourne. Aquí es en donde nuestro equipo creativo, de marketing, informático y de operaciones desarrollan las campañas y se aseguran de que cada Bellroy le llegue correctamente a su destinatario. Nada más poner un pie fuera de la oficina te topas con calles llenas de vida (y el mejor ramen fuera de Tokio). También hay una piscina olímpica cerca para los que quieren darse un chapuzón a la hora de comer.

A distancia

Fuera de nuestras dos oficinas principales, tenemos a un equipo que trabaja a distancia, desde Australia occidental, Asia, Europa y EE. UU. El carácter global forma parte de la esencia de Bellroy, nos mantiene conectados, y nos permite entender la vida desde diferentes puntos de vista. Si dispones de acceso estable a internet, y de la disposición para formar parte de un equipo al que no verás cara a cara a diario, quizás te gustaría formar parte de nuestro equipo internacional en continuo crecimiento.

Our team image

Nuestro equipo

La autenticidad de Bellroy recae en la diversidad de su equipo. Somos una amalgama de pensadores y realizadores, provenientes de 25 países diferentes (y en aumento). Cada quien tiene su fuerte y al sumarlos, alcanzamos nuestros objetivos principales: crear soluciones útiles para transportar objetos, usar la empresa como una fuerza positiva y ayudar a que el mundo y nuestro equipo prosperen.

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