Careers at Bellroy
Social Media Lead

IN A NUTSHELL

Bellroy exists to gear people up to move in the right direction — with considered products, purposeful design and a commitment to doing better for people and planet. As a certified B Corp and for-purpose brand, we design products that are built to last and get better with use. We’re always improving, always evolving, and we want our social presence to do the same.

We’re looking for a strategic thinker to lead our social media presence — shaping how we show up across platforms, turning ideas into engaging content, and growing our community in ways that drive connection, have impact and reflect our values. Your job is to build connection through platform-specific strategies that help us grow our following and engage with our audience in a way that feels considered, relevant, and distinctly Bellroy.

HERE’S WHERE YOU COME IN…

You’ll bring the ideas. We’ve got the team to bring them to life.

As our Social Media Lead, you’ll set the direction and vision for Bellroy’s social channels — working closely with our in-house creative team to turn product launches, campaigns and brand moments into compelling content across key platforms, from Instagram and TikTok to LinkedIn and beyond.

You’ll make sure each post goes out with purpose — overseeing when and how content is published so it aligns with our strategy and hits the mark with our audience. You’ll keep a close eye on performance, test ideas, and refine our approach as you go.

Your role will be to think ahead, spot trends, guide content development, and ensure our social presence keeps evolving. You’ll have the opportunity to shape a long-term strategy and track its impact over time.

YOU COULD BE THE ONE IF YOU…

  • Have 3–5 years of experience in social media strategy and direction (bonus points if that’s with a product or consumer-facing brand)
  • Know how to translate big-picture marketing goals into platform-specific strategies that drive results
  • Create clear, actionable content briefs that align teams around a shared vision, tone, and audience focus
  • Communicate with clarity and confidence — able to collaborate across creative, brand and marketing teams to move work forward
  • Are confident with data — able to identify trends, measure performance, and turn insights into action
  • Stay across platform best practices and emerging trends — with a good sense of what’s worth testing, and how to adapt when something isn’t landing

IF YOU WERE IN THE ROLE LAST WEEK, YOU MIGHT HAVE…

  • Led a planning session to define the social approach for an upcoming campaign
  • Briefed the creative team on content needs for Instagram, TikTok and Reddit
  • Reviewed performance data and collaborated with the creative team to refine content direction
  • Helped adjust tone and messaging to suit different platforms and audience segments
  • Drafted a content calendar and coordinated timing with the broader marketing team
  • Compiled the monthly social performance report and shared insights with the team to inform future content
  • Shared insights on emerging platform features and developed testing strategies
  • Met with our Social Customer Support Manager to identify opportunities to turn trending and frequently asked questions into future social content

LOCATION AND HOURS

This is a full-time role based in our Collingwood (Melbourne) head office, with flexible work arrangements available.

WHYY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process—please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.

Bellroy’s mission is to inspire better ways to carry; use business as a force for good; and help the world – and our crew – flourish. We make great carry products that delight people in their everyday lives, while constantly innovating to improve the sustainability of our materials. We donate a portion of our revenue to some of the world’s most effective charities and are a certified B Corporation.


NUESTRA MISIÓN

Crear soluciones útiles para transportar objetos.
Usar la empresa como una fuerza positiva.
Ayudar a que el mundo y nuestro equipo prosperen.

Nuestras oficinas

Bellroy' es una fusión de nuestras dos casa: Bells Beach y Fitzroy. Bells Beach es el toque relajado y natural que le brinda equilibrio al estilo creativo y urbano de Fitzroy. La ciudad y el mar, la inspiración y la aventura. Juntos logran el equilibrio ideal.

Bells Beach

Nuestra sede en la playa está ubicada detrás de un acantilado que preside una de las costas australianas favoritas de los amantes del surf. Aquí se encuentra el laboratorio de creación en el que experimentan los diseñadores de producto, y nuestro departamento de ventas consume incalculables cantidades de espresso y de banda ancha en Skype. La vida aquí es más tranquila que la de nuestros vecinos urbanos de Fitzroy, y apreciamos el ambiente de concentración que fomenta. Si quieres salir a picar algo, hay una cafetería justo al lado, y nuestro surf break de las 11 am nos ayuda a despejar la mente con la brisa marina.

Fitzroy

Nuestro espacio de Fitzroy está inmerso en medio del centro creativo de Melbourne. Aquí es donde nuestro equipo de marketing, de ingeniería, creativo y de operaciones desarrollan campañas y garantizan que cada Bellroy se envíe de forma segura a todo el mundo. Al salir del espacio, encontrarás calles llenas de energía (y el mejor local de ramen de este lado de Tokio).

A distancia

Fuera de nuestras dos oficinas principales, tenemos a un equipo que trabaja a distancia, desde Australia occidental, Asia, Europa y EE. UU. El carácter global forma parte de la esencia de Bellroy, nos mantiene conectados, y nos permite entender la vida desde diferentes puntos de vista. Si dispones de acceso estable a internet, y de la disposición para formar parte de un equipo al que no verás cara a cara a diario, quizás te gustaría formar parte de nuestro equipo internacional en continuo crecimiento.

Our team image

Nuestro equipo

La autenticidad de Bellroy recae en la diversidad de su equipo. Somos una amalgama de pensadores y realizadores, provenientes de 25 países diferentes (y en aumento). Cada quien tiene su fuerte y al sumarlos, alcanzamos nuestros objetivos principales: crear soluciones útiles para transportar objetos, usar la empresa como una fuerza positiva y ayudar a que el mundo y nuestro equipo prosperen.

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